Chewylou Designs for Charity

Yoga is not only about stretching the body, but nurturing the mind and the soul. This philosophy is carried over into Chewylou Design by Alyssa D. Dinowitz. While teaching yoga, Alyssa was looking for a way to connect with her students on a more personal level. She felt inspired to give back since they had been through the death of a parent, cancer, divorce, the birth of babies and the challenges of facing middle age. Offering them inspiration through personal characteristics using acronyms, she decided it would be more effective if, instead of writing there mantra on a mirror at home, customize shirts for her students.

Chewylou Designs is Named after her dogs Chewbacca aka "Chewy" and Lexington aka "Lexi Lou", there 100 pound chocolate Labrador Retriever. Inspired by her mother's battle with breast cancer for the 3rd time, the shirt LIVE meaning Love, Imagine, Value, and Embrace was created. Drawing from life experiences, her husband Marc, and two children Cooper and Maddie supply an endless source of inspiration, optimism and unconditional love all reflected in her clothing. Qualities that Chewylou enhance are: FAITH, HOPE, DREAM, BREATHE, PEACE, LIVE and GRACE. Regularly, proceeds are donated to the Susan Kuman Breast Cancer foundation. Sold in Arizona Los Angeles, New York, and Seattle, these shirts are meant to inspire through positive thought and promote physical and spiritual strength. You can find them on line at www.chewylou.com or www.athletesyoga.com.