Kira Jolliffe founded the acclaimed British magazine Cheap Date with the accumulation of £800 in poker winnings.  When the mag debuted in 1997 it promoted itself as the "antidotal antifashion for thinking thrifters."  Vogue called it "the hippest new rag in town."  Liv Tyler, Sophie Dahl and Debbie Harry have graced its cover.  It's caused some controversy too, organizing a Fashion Strike in London outside of Vogue House - it was cancelled when media outlets claimed foul, calling on the hypocrisy of Cheap Date for using supermodels like Sophie Dahl and Erin O'Connor, clear fashion insiders.

Now Kira Jolliffe and Cheap Date have returned to form with their new book The Cheap Date Guide to Style, the how-to book that promotes the idea of dressing to your natural style - and urges its readers to "forget slavishly following fashion diva dictates, [and to] forget your insecurities."  The Guide preaches the charming notion that fashion isn't what's in style, fashion is what's inside.

Kira sits down to answer the Questionnaire and discuss Cleopatra, suede boots and Anna Wintour.

Who is the most stylish person in the world?   There must be a kind, old, feminist academic, elegant with messy hair, lots of ethnic jewellery - dangly earrings, pendant, huge rings, and a loose grey polo-neck out there. Who is the most stylish person you've met? Anita Pallenberg. Who is the most stylish person in history? I wish I had a wider overview... It might be Cleopatra, Beau Brummell, Coco Chanel, or Johnny Thunders, or some pagan priestess circa 4000BC. If you were to give the world a make-over, how would you style it? With love, man. A lerve make-over.

What is your favourite article of clothing?
My tweed Yves St Laurent riding jacket.

In which period of history do you think people dressed the best?
The Sixties.

Is there one item that has gone out of style that you wish would come back?
Maybe flares.

What are you wearing right now?
A New Man burgundy linen suit. The skirt is perfect: fitted, a bit A-line, pockets. A Westwood blouse with pomegranate print, brown ribbed tights and a camel coat.

What do you wish you were wearing right now?
I wish I'd taken my brown suede boots to be mended for this outfit. I wish I had on a good pair of jeans.

Does Anna Wintour scare you?
No. Yes, No. Yes. No.

The Cheap Date Guide to Style (Universe Publishing) by Kira Jolliffe and Bay Garnett is available in bookstores now.

For more information on Kira Jolliffe, Cheap Date Magazine or The Cheap Date Guide to style, visit her website at www.kirajolliffe.co.uk.