Located on a fashionable strip of Ventura Boulevard is a wonderful multileveled boutique loaded with the trendiest, most fashionable apparel and accessories. It's no surprise that celebrities such as Lindsay Lohan, Eva Longoria and Denise Richards are regulars at Rumor. This sophisticated store was created by the distinct vision of Anooshka Zakarian, a stylish twenty-something. A natural fashionista, Anooshka spent many years as a buyer for various stores and got to know the industry quite well, so Rumor was a natural transition for her.

Her two story space is perfectly suited for both men and women as she carries both local designers and up and coming labels. Rumor is also environmentally friendly due to Anooshka's clever use of recycled bamboo and rope serving as the showcases for her clothing to hang from.

Anooshka's flawless taste has won over many loyal Los Angeles-area fans, but especially the stylists on Desperate Housewives, Access Hollywood, and E Entertainment channel. The famed Gerard Darel handbag, as seen on the arms of Angelina Jolie, Jessica Alba and Halle Berry is one of the best sellers at Rumor. When asked about her job, Anooshka laughs and replies happily, "This isn't really work. I love doing what I do, so I can't really call it a job". Her devoted clients, including myself know that no matter when we stop by, she's there to help us put an ensemble together from the shoes, to the dress, to the perfect accessories.

Rumor has it, so you should buy it...

THE MUST BUY: Gerard Darel Midday Midnight Bag ($895)

THE DETAILS: Rumor
13325 Ventura Blvd.
Sherman Oaks, CA 91423
+1.818.981.4762
www.shoprumor.com

ONCE YOU'VE FINISHED BUYING UP RUMOR, WHY NOT TRY STYLESHAKE.COM...