Introducing the all new LA2DAY FASHION SECTION!  It's the better-than-ever, outrageously clever, obscenely delightful, ridiculously insightful, shockingly evocative, preposterously provocative fashion experience that the world has longed for ever since Eve first bit into that apple and realized she wasn't wearing couture!

Every single day fashion brings the world something new.  And every single day LA2DAY promises to bring it to you.

Every magazine has a list, why shouldn't we?  From the Top Items Found at Scout to the Top Circus Performers to Dress As, every Monday our List is as irreverent as it is informative, as cheeky as it is enlightening.  If we haven't changed your style and given you a smile by the time you've counted down to number one, we haven't done our job.

We Love It, So Should You is our motto every Tuesday when we highlight one item or one trend that has lit our loins on fire.  We'll fan the flames from our closets to yours and set the whole damn globe aflame!

From love to hate, how quickly things change over night as every Wednesday we step into our pulpit and spit the venom of hatred at one item or trend that has turned our ivory souls black.  Look both ways when you cross the street wearing your Crocs, we're gunning for you.

It can be found in a cafe or a gas station or a drug-store as readily as it can be found on a red-carpet or a cat-walk: a great look.  Every Thursday we highlight someone - a friend, a colleague, an acquaintance or a celebrity - who inspires us, hoping they'll inspire you too!

It's Friday and your paycheque is aching to be blown on lovely things.  Forget paying your rent, follow us to the best boutiques in town, every week we offer you a new oasis where you can spend your hard earned money.

We don't have Lagerfeld on speed dial or dinner parties with Armani, we don't sit front row at Dior or party till dawn with Galliano; and that's exactly why you'll love us.  Every Saturday, we're just the fashionable kids from down the block with a wit, a style, a certain fashionable je ne sais quoi that makes us irresistible.  And every Saturday we exploit it!

We stole the idea from Vanity Fair who stole the idea from Bernard Pivot who stole the idea from a parlour game, but we've changed the questions because we don't give a damn about what someone's like on the inside, we only want to know what they're wearing on the outside!  Every Sunday we ask our patented series of questions to everyone from international designers to local stylists.

It all starts May 12^th, my lovelies, with Marisa Lynch's List of the Hottest, the Sexiest, the Oh-So-Divinest Design Collaborations of nought-eight.  I'm terribly excited...